CASE STUDY: Surgeon Loyalty/Satisfaction Survey (Asia Pacific)
Understanding orthopaedic surgeon relationships with our client’s products and its major competitors in Asia Pacific
To understand how orthopaedic surgeons evaluate the performance of client products and primary competitors across all “touch points” or areas of interaction.
To obtain specific attitudinal measures from surgeons related to rational motivation, emotional motivation, and brand
To measure “surgeon loyalty” multiple indicators of behavioural intentions toward our client or, for competitor users, toward their primary implant supplier.
To analyse experience, attitudes, and behavioural