CASE STUDY: Medical Device Opportunities (Sub-Saharan Africa and MENAT)
Understand ‘how to win’ in imaging device categories in countries in Sub-Saharan Africa and MENAT. Current market intelligence is limited.
Specifically to understand market size and future demand, the decision making process and key needs and attitudes, surrounding imaging equipment
In-depth exploratory research was carried out in Ghana, Nigeria, Morocco, Sudan and Iraq.
In each market:
Our client was provided with a clear understanding of :
The market assessment covered different aspects across a range of product modalities, including MRI, CT, X-ray, Ultrasound, Patient Monitors, Maternal Infant Care, Respiratory Machines and Anaesthesia Machines.
The research also evaluated the differences between sectors (public, private and non-governmental), geographical areas, and types of facility (first, second, third level health facilities).